Much more than a logo, your DNA.
The corporate identity of your business is made up of many different elements that together make you different, make you in the minds of your customers in the way you want to be transmitting your differential values. Your corporate identity is composed of:
The name of your business or company and its slogan... Something simple but crucial in the creation of a successful corporate identity.
The logo of your brand or business... That simple image that is your logo, should convey to your customers if your business is fun or serious, who your business is aimed at and if it is something exclusive... All this must be represented by your logo is a single image that will remember your customers, almost more important than the name of your brand or business.
The typography used, both in your logo and on your website, as in any email, budget, invoice ... Any document that comes out of your company. Something as simple as the typography used that transmits the personality of your business.
The colours, which must be well chosen, evoke emotions and express personality while differentiating you... If we ask you, can you tell us a brand that is represented by its red colour? Surely the same one that we are thinking of, Coca-Cola!
The illustrations, images and icons used both on your website and in any communication channel with your customers, email, stationery etc. This differentiates you from the rest and represents your brand.
The voice and tone of your texts is the way your brand or business expresses its messages and addresses its audiences. It is not the same to treat the public of you, as to treat it of you.
Corporate stationery, that reflects the identity. It is true that letters and envelopes are used less and less, but business cards, simple folios, flyers, brochures and catalogues are still elements of stationery widely used by companies to communicate with consumers, and again, diverse opportunities to shape their personality in each of these elements.
The packaging that makes our brand or business unique Packaging is a brand we trust enough to take home with us. We are constantly persuaded by the shapes, colors, graphics and messages of the packaging of the products we consume. Store shelves are probably the most competitive marketing environment there is. And to stand out, you have to be unique.