How do you take care of your customers?.
You will understand the question with an example that for sure is familiar to you, in Spain there are 2 or 3 big telephony, internet and cable TV operators, do these companies treat their new clients better or their old clients? Clearly and in a very shameless way to their new clients, the old clients are simply there and they are not listened to until the moment they decide to leave, is the example familiar to you?
In this case, they can afford to do that, because every cake that is Spain is divided between 2 or 3 big companies, and the customers rotate between them, changes of owner, etc, in order to be treated well. In your case this does not work, your cake is not divided between 2 or 3, but between hundreds or thousands of businesses that offer your same service or product therefore you have the obligation to take care of each customer, to treat it as the first day and for this it is necessary to have developed a marketing strategy and digital communication with your customers and to be analyzed and studied continuously.
The worst thing that can happen is to lose a customer, this is a symptom that there is something that is not being done well and with a good strategy and monitoring this will not happen and if it happens we will have the solution on the table almost instantly, it will be your analyst, both the creation and monitoring of your marketing strategies and digital communication.